What we spend, what we perform, and what a franchise award is worth.
The complete recommended program is $16,484 per month. Petite Pup publicly lists a $47,500 franchise fee. The objective is to turn paid media, SEO, content, direct development and nurture into financially qualified franchise candidates and ultimately franchise awards.
Six coordinated acquisition engines—not just ads.
1. Google Search
Capture people already searching for dog, pet, competitor and franchise opportunities.
2. Meta + Remarketing
Create demand with qualified business audiences and stay visible during consideration.
3. Platinum Franchise SEO
Build organic visibility for franchise-buyer searches and Arizona/national territory opportunities.
4. Organic + Founder Content
Make Kathleen and Petite Pup credible before a candidate reaches the sales conversation.
5. LinkedIn / Direct Development
Proactively identify executives, entrepreneurs and existing franchise operators.
6. CRM + Email Nurture
Keep qualified prospects moving when they are not ready to buy immediately.
Gross franchise-fee value compared with one month of the complete program.
| Franchises Awarded | Gross Franchise Fees | Gross Fees ÷ Monthly Program | Gross Franchise Fees Less One Month Program* |
|---|---|---|---|
| 1 | $47,500 | 2.9× | $31,016 |
| 2 | $95,000 | 5.8× | $78,516 |
| 3 | $142,500 | 8.6× | $126,016 |
| 4 | $190,000 | 11.5× | $173,516 |
| 5 | $237,500 | 14.4× | $221,016 |
| 6 | $285,000 | 17.3× | $268,516 |
| 8 | $380,000 | 23.1× | $363,516 |
| 10 | $475,000 | 28.8× | $458,516 |
*Gross franchise fees are not profit. Petite Pup has onboarding, training, support, legal, operating and other franchisor costs.
What we should expect the program to improve.
Near-term performance
- More qualified franchise-buyer traffic
- More financially qualified inquiries
- More serious intro calls
- More prospects entering application/FDD stages
- Better follow-up and less lead leakage
Ultimate financial outcome
The ROI event that matters is a franchise award. At the published $47,500 franchise fee, each award creates $47,500 of gross franchise-fee revenue before franchisor costs, followed by the potential for recurring royalties once the unit is operating under the franchise agreement.
Because Petite Pup does not currently provide an Item 19 figure suitable for a unit-sales projection, this proposal does not invent franchisee revenue or royalty-dollar forecasts.
Measure the path to franchise awards.
Qualified Leads
Financially qualified prospects by source, territory and intent.
Track: cost per qualified lead.
Intro Calls
Serious candidates who schedule or complete an introductory call.
Track: cost per intro call.
FDD / Discovery
Candidates who advance into the FDD and Discovery Day stages.
Track: cost per advanced candidate.
Franchises Awarded
Signed franchise agreements tracked monthly and cumulatively.
Track: cost per franchise awarded.
FTC Financial-Claim Guidance
The FTC explains why franchisee sales/earnings claims require appropriate factual support and Item 19 treatment.