Every service. Every cost. Every management fee.
This pricing model separates media spend, production/service work, and LocalClicks Pro management so Petite Pup can clearly see what is being purchased each month. Google and Meta budgets are shown separately from management. Organic content and direct-development services are priced from the work being performed, while SEO uses LocalClicks Pro’s published Platinum package.
| Monthly Work | Service | LocalClicks Pro Fee | Fee $ | Monthly Client Cost |
|---|---|---|---|---|
| Google Search Ads Media paid to Google | $2,500 | 30% paid-media management | $750 | $3,250/mo |
| Meta Prospecting Ads Media paid to Meta | $2,000 | 30% paid-media management | $600 | $2,600/mo |
| Remarketing Google/Meta remarketing media | $500 | 30% paid-media management | $150 | $650/mo |
| Organic Social Content 24 custom managed posts per month across selected brand channels; founder content incorporated | $40 per organic post | Post planning, copy, creative direction, scheduling and management | — | $960/mo |
| National Franchise SEO — LocalClicks Pro Platinum Largest SEO package offered by LocalClicks Pro: 80 aggressive keywords plus full on-page, off-page, content/link acquisition, social, video, local-search and monthly reporting scope | LocalClicks Pro published Platinum package | Included in published package price | — | $2,699/mo |
| Email / CRM Nurture 2 monthly campaigns + nurture optimization, segmentation and reporting | $2,000 small-agency lower benchmark | $300 | $2,300/mo | |
| LinkedIn / Direct Development Targeted franchise-buyer research, outreach, follow-up and qualification workflow | $3,500 agency benchmark | $525 | $4,025/mo |
No vague “SEO” or “content” line items.
Google Search — $3,250/mo all-in
- $2,500 paid directly into Google media
- Franchise-buyer keyword campaigns
- Dog/pet franchise and competitor terms
- Arizona geo targeting first
- Search-term review, negatives, bids and budget optimization
- Conversion and qualified-lead tracking
Meta + Remarketing — $3,250/mo all-in
- $2,500 combined Meta prospecting + remarketing media
- Corporate Petite Pup and Kathleen founder campaigns
- Executive, entrepreneur and franchise-owner audiences
- Creative/ad testing
- Retarget site visitors, video viewers and engaged prospects
National Franchise SEO — Platinum — $2,699/mo
We will use LocalClicks Pro’s largest published SEO package.
- 80 aggressive target keywords
- In-depth site, backlink, penalty, mobile and competitor analysis
- Keyword research
- Title/meta, content, H-tag, image and internal-link optimization
- Page-speed, HTML, canonical/301, schema, robots.txt and sitemap work
- Google & Bing webmaster tools plus Google Analytics integration
- 1 blog per month
- Informational content writing/sharing
- 5 press releases per month
- 3 guest-blog outreach placements per month
- Magazine/news placement, Q&A posting and premium PR distribution
- Infographic creation/distribution every second month
- 15 unique social posts per month within the SEO package
- 2 video/PPT creation + distribution items per month
- Local-search optimization, NAP/citations and listing work where applicable
- Rank, SEO, Analytics and activity reports plus monthly action plan
Petite Pup application: the 80-keyword strategy will prioritize franchise-buyer terms, Arizona opportunity searches, pet/dog franchise terms, competitor terms and selected national franchise-investment searches.
Organic Social — $40/post
- 24 custom managed posts per month
- $40 per organic post
- Kathleen founder thought-leadership incorporated into the content calendar
- Post copy, creative direction and scheduling
- Franchise opportunity, founder story, education and territory themes
- Monthly content planning and reporting
Organic posting has no media charge. The $40 per-post price covers the work required to plan, write, prepare, schedule and manage each organic post.
Email + CRM — $2,300/mo
- 2 franchise email campaigns monthly
- Lead nurture sequence optimization
- Segmentation by stage/source/territory
- Lead-stage and source tracking
- Re-engagement of older prospects
- Pipeline reporting
LinkedIn + Direct Development — $4,025/mo
- Target executive, entrepreneur and existing franchise-owner profiles
- Prospect research and list development
- Outreach messaging and follow-up workflow
- Customer-to-franchisee prospect review
- Broker/referral-partner prospecting
- Qualified responses routed to Kathleen
What Kathleen Does
- Founder video recording
- Serious LinkedIn conversations
- Intro franchise calls
- Discovery Days and validation conversations
- Final franchise sales process with counsel/FDD compliance
Her founder participation increases authenticity without turning her into the day-to-day marketing department.
Clear pricing based on the actual work being performed.
Paid Media Management
The $5,000 monthly Google and Meta budget is the actual advertising spend placed into the platforms. LocalClicks Pro management is listed separately for complete transparency.
The management fee covers campaign strategy, setup, keyword and audience targeting, conversion tracking, search-term management, creative testing, bid and budget adjustments, ongoing optimization and reporting.
Advertising budget: $5,000/month
Campaign management: $1,500/month
SEO — LocalClicks Pro Published Platinum Plan
Rather than pricing Petite Pup’s SEO from a third-party national average, we are using LocalClicks Pro’s actual largest published SEO package: Platinum at $2,699/month. It includes 80 aggressive keywords and the expanded optimization/content/link/reporting scope shown above.
Social / Email / LinkedIn
Organic social has no media spend. Petite Pup’s organic content is priced at a flat $40 per post for planning, copy, creative direction, preparation, scheduling and management.
Organic social: 24 posts × $40 = $960/month
Email/CRM: monthly campaign and nurture management
LinkedIn/direct development: prospect research, outreach and follow-up
Social management reference ↗ • Email management reference ↗ • LinkedIn outreach reference ↗